Vodka + real fruit.
He opened it, drank it, and refreshed himself.
Truy Cool is the trend that's here to stay. The ready-to-drink drink that keeps you light on the go. Real juice, real flavor, for those who want to truly savor life.
It tastes like fruit, not chemicals.
flavors
the taste of truth
stay fresh
Lemon + Cranberry + Vodka.
A love triangle that ends in refreshing.
It's the right sip for a straight talk.
Instead of watered down hard seltzer… try Truy Cool: vodka + real fruit juice.
concentrate and go
Mango + Passion Fruit + Vodka.
The perfect tropical balance between fun and focus. It gives you the clarity that only truth can bring.
Instead of sweet and sickening ice… go for Truy Cool: real flavor, zero syrup.
about Truy Cool
it's not just drinking
Truy Cool was born from the desire to drink something that actually tasted good. No more pretending. No more syrupy flavors.
We created a drink in a can that you drink with a smile and say: “Finally, a drink that doesn’t lie.”
Here there is humor, there is rebellion, there is real fruit and, above all, that touch of authenticity that life needs.
who is behind the brand
the heart of the can beats with purpose
It's not just fruit and vodka, it's people.
people who had the courage to be Truy.
Mario is one of those who never gives up on life. A natural entrepreneur, he turns challenges into opportunities and lies into truth. His journey is a journey of courage.
An entrepreneur by nature, he built a solid career in the business world, but his greatest proof that being Truy means having the courage to be yourself came from where he least expected.
When his daughter, still a baby, faced a serious spinal problem that left her paraplegic, Mario refused to accept life's "no." Instead of giving up, he turned things around, creating a special wheelchair for her. It wasn't just an object; it was a symbol of freedom and resilience.
The project, which began as an act of paternal love, has transformed into a larger mission, and today helps hundreds of children move freely. This is the truth that inspires.
And it was with this same entrepreneurial spirit, this relentless search for truth and the desire to savor the best in life, that Mario and his son Gui came together to create Truy Cool.
A brand born from the experience that life doesn't lie, and neither should the beverage you drink. It's a drink made for those who, like them, want to savor a real sip, without the blah blah blah, without the syrup, without the pretense.
He knows better than anyone: lying to yourself is the worst kind of drunkenness.
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You can't toast the present
spoiling the future.
Therefore, each Truy Cool sold carries a commitment to the planet: environmental compensation for all packaging through the Eu Reciclo Seal.
In practice?
We invest in the recycling chain and ensure that our cans are recycled by certified cooperatives.
we recycle
sustainability
in truth
talk to us
no blah blah blah
doubts, compliments, bullshit?
We even respond to drunk messagers. Send us your truth!